Most of the press now seems to be hitting the McCain campaign over the "Bridge to Nowhere" lie and some of the other questionable statements.
(There is also second thread developing among some fairly respected and insider read people (Josh Marshall
, Joe Klein
, for example,) who are beginning to question McCain's "honor" in the kind of campaign that he is running.)
If this trajectory continues, does it does it add a dead weight to McCain's image? Is there beginning to be a narrative shift away from McCain's "honorable" biography to the man he is today? Is there an inertia to lying?
It's clear the McCain campaign is beginning to feel some pressure from the media coverage. The campaign is beginning to try to shift its statements
on the "Bridge to Nowhere."
On the other side, the Obama camp is trying to catch this wave of backlash against the McCain campaign. Today, on the stump, Obama made his clearest indictment yet of the McCain tactics. "Enough is enough."
(Notice also that the Obama camp is directly invoking the Swiftboaters to try and lever the media's guilt on their now recognized culpability in 2004.)
Sarah Palin was a "narrative pick" and now the battle for narrative is truly on. The McCain campaign has pushed his image of honor, reformer, and legacy all into the center of the table in this gamble.
Now everyone is looking to the media referees for a judgment.Later
: I don't want to run through all the context, but check out the latest McCain video "Lipstick"
which clearly (and I mean CLEARLY
) distorts the comments including a Katie Couric cameo also out of context.
They're betting it all here. They're betting they can win against the media.
Later: The McCain camp had to pull the ad
: Add Andrew Sullivan
to the disgusted by McCain list.