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Born at the Crest of the Empire

Wednesday, November 12, 2008

The medium is the message.....

There are endemic cultural differences between the Republican and Democratic structures which have pushed them towards success and failure in their secondary media efforts.

The Republicans have been successful on talk radio because their demographics are far more singular, and thus their cultural structure is more befitting a top down distribution of message.

The Dems have generally been more successful on the internet because they consist of a more chaotic cloud of interests and causes who are all seeking a voice.

Efforts to cross these media lines face structural impediments.

For the Republicans to successfully launch an internet effort, they will need to develop a different model than the Obama and blogger realm of "bottom up" chaos, as they seem less comfortable with an open and shifting "multiple voices" model.

For the Dems to succeed in hosted shows they would have to find a large enough audience willing to accept a single top down message.

(Yes, I know about Olberman and Maddow, but let's wait to see how they do once they lose the unifying anti-Bush theme.)

This post drastically oversimplifies, but I think you get my point. The success in different media comes from the differing cultures of the audiences. Efforts to bridge those media divides are not as simple as developing an infrastructure.

5 Comments:

  • in the GOP top-down driven system, the intelligence quota is brain-numbingly low so it is easier to work 90 second themes...with progressive dems, the majority expect some actual intelligent conversation and debate versus loud and judgmental hysterics...so this doesn't lend itself to an exact comparison unfortunately. Ratings drive the air time...

    By Anonymous Anonymous, at 2:58 PM  

  • I get your point, but I think you're a little too flattering to the left.

    Union members would be more than satisfied with 90 seconds of non-intelligent conversation if the words were chosen right. Same for gays. Same for Latinos, Environmentalists....

    The difference I think is not so much on the intelligence level of the discussion as on the multiple audiences the Dems are challeneged with.

    Just my opinion.

    By Blogger mikevotes, at 3:09 PM  

  • i see progressive dems a great deal different then the left. But I understand your view...i just prefer to stay away from the "words to rile up the hatred (ie no-intelligence)" - even if it is liberal slanted...

    By Anonymous Anonymous, at 10:27 PM  

  • gotcha

    By Blogger mikevotes, at 6:45 AM  

  • It isn't 'intelligence' per se that makes the difference...and Republicans do have the brights to appreciate that. Rove was no 'flash in the pan' but just one practitioner of flim-flam : managerial class.
    This topic has more to it than is obvious without some basic knowledge : I've detailed some of it in the Overton Window category of my links page. Then too, media control and educational lapses in science and history pervert the general appreciation of what is important.
    I don't write much myself : no need to reinvent the wheel.

    By Blogger opit, at 11:17 PM  

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