Quote: Steve Schmidt - Why they launched "Joe the Plumber"
“Spread the wealth around: We will focus acutely on that,” said Steve Schmidt, Mr. McCain’s chief strategist. “Spread the wealth around is a big mistake.”
(Schmidt has run that campaign like a rapid response unit, focused on "winning the day" rather than running a campaign of themes.)
posted by mikevotes at
7:41 AM
4 Comments:
I've heard the term "day trader" when referring to Schmidt's management style. No long term planning. Same thing you're saying, but I thought the connection to investment/economy was interesting.
By
-epm, at 8:10 AM
Yeah. I get that resonance with the economic troubles, but I tie it back to the fact that his only previous national campaign experience was running the 2004 Bush rapid response war room.
By
mikevotes, at 8:12 AM
Yeah. I remember you pointing that out now. I was just trying to add another dimension to framing the McCain campaign behavior.
By
-epm, at 8:20 AM
And if I were pushing campaign message, "day trader" is definitely the way I would frame it.
By
mikevotes, at 8:23 AM
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