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Born at the Crest of the Empire

Friday, October 17, 2008

Quote: Steve Schmidt - Why they launched "Joe the Plumber"

“Spread the wealth around: We will focus acutely on that,” said Steve Schmidt, Mr. McCain’s chief strategist. “Spread the wealth around is a big mistake.”


(Schmidt has run that campaign like a rapid response unit, focused on "winning the day" rather than running a campaign of themes.)

4 Comments:

  • I've heard the term "day trader" when referring to Schmidt's management style. No long term planning. Same thing you're saying, but I thought the connection to investment/economy was interesting.

    By Blogger -epm, at 8:10 AM  

  • Yeah. I get that resonance with the economic troubles, but I tie it back to the fact that his only previous national campaign experience was running the 2004 Bush rapid response war room.

    By Blogger mikevotes, at 8:12 AM  

  • Yeah. I remember you pointing that out now. I was just trying to add another dimension to framing the McCain campaign behavior.

    By Blogger -epm, at 8:20 AM  

  • And if I were pushing campaign message, "day trader" is definitely the way I would frame it.

    By Blogger mikevotes, at 8:23 AM  

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