Another BIG McCain gamble/flop
We all pretty much knew that the Republican effort to use their convention to try and rebrand their candidate as "change" was a mistake at the time, but, now that we're here, think about what a waste of opportunity that was.
The McCain campaign made a decision to take their largest and greatest moment of visibility, their guaranteed, unchallenged three day ad, and use all that free space to try and recast their candidate as the true candidate of "change."
From a branding point of view, their convention was mostly wasted, and now they've given up the effort.
When was the last time you heard someone in the McCain camp mention the word "change," even as an attack?
The McCain campaign made a decision to take their largest and greatest moment of visibility, their guaranteed, unchallenged three day ad, and use all that free space to try and recast their candidate as the true candidate of "change."
From a branding point of view, their convention was mostly wasted, and now they've given up the effort.
Schmidt said the campaign will press two arguments as forcefully as possible in the coming days. One is that Obama is not ready to be commander in chief and that, in a time of two wars, "his policies will make the world more dangerous and America less secure." Second, he said, McCain will argue that, in a time of economic crisis, Obama will raise taxes and spending and "will make our economy worse."
When was the last time you heard someone in the McCain camp mention the word "change," even as an attack?
posted by mikevotes at
7:26 AM
2 Comments:
On the arguments Schmidt raises, I think the ship has already sailed. Voters generally agree Obama is qualified to be commander in chief, and they see him as more qualified to deal with the economy. This is a loser for them... They'll be arguing points upon which voters have already decided.
By
-epm, at 11:05 AM
I think "enough" of the voters have decided he's crossed that threshold. (Only gotta be 50+ %.)
And, the decision to try and claim "change" was a horrible mistake. Obama is branded as change for many reasons on many levels.
Frankly, just using the word "change, even in the negative, helps Obama's branding, so they've abandoned it altogether.
By
mikevotes, at 1:42 PM
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