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Born at the Crest of the Empire

Wednesday, October 15, 2008

Crazy Money

McCain has $84 million for total operations from Sept 4, "Obama dropped more than $32 million (just) on television in 17 battleground states between Oct. 7 and Oct. 13." (McCain and the RNC spent $16 million combined in Oct. 7-13.)
In Florida, for example, Obama is now spending just shy of $5 million a week on television -- a $1.8 million (!) increase from just a week ago. The same pattern is apparent in Indiana (a $900,000 increase in ad spending over the past week), Missouri ($1.4 million increase) and Virginia ($2.3 million increase).


McCain is having to spend on defense. The "big map" is eating McCain's finances. (There's a graph at the end.)

Later: Chuck Todd notes that spending is even in smaller markets and rural while Obama is dominating the big urban markets. "And by the way, we haven't even discussed radio where Obama is just drowning out McCain by even greater margins than on TV."

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