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Born at the Crest of the Empire

Tuesday, January 06, 2009

On how the GOP can appeal to young people

"We have to do it in the Facebook, with the Twittering, the different technology that young people are using today," Duncan ventured.
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2 Comments:

  • While the Republicans have been deeply suspicious of and disdainful toward any kind of internet efforts to get their "message" out, the deeper problem is the message itself, not the medium.

    Social networks are a reasonable way for the Republicans to hold on to the "faithful", but not to expand your base.

    Aside from that, the GOP is an extremely "top-down" organisation that has never really listened to the footsoldiers at the bottom and seems to think that doing so is "dangerous". The role of those at the bottom is be a good "dittohead", not to "think above their pay grade". How compelling can an online social network be in which everyone merely agrees with the latest dictates from on high? A look at any of the wingnut blogs confirms this. There is no robust internal debate and dissent is virtually banned.

    I apologise if I've made this point here before, but I tend to lose track of where I've made specific points.

    By Blogger Todd Dugdale, at 9:04 AM  

  • What made me laugh was the head of the RNC talking out outreach on "the Facebook" and "with the Twittering."

    And I fully agree with your structural argument.

    Structure/formation is reason the GOP has trouble with chaotic ground up media like the internet.

    Just like how Dems can't do top down talk radio.

    I have a similar post here.

    http://bornatthecrestoftheempire.blogspot.com/2008/11/medium-is-message.html

    By Blogger mikevotes, at 9:21 AM  

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