.comment-link {margin-left:.6em;}

Born at the Crest of the Empire

Wednesday, November 05, 2008


Obama wasn't lying last night when he called David Plouffe the hero of his campaign. Plouffe was the one responsible for matching assets to the map, sending money, volunteers wherever it was needed down to the precinct level to make the numbers work.

Obama doesn't win the primaries without Plouffe. Obama doesn't win Virginia or Florida or probably Ohio without Plouffe. Plouffe was in charge of targeting door knocks, volunteers, phone calls, money, counties, states..... Plouffe ran that ground operation. Plouffe was the "big map."

Plouffe was the numbers man working probably the most tech internal campaign in history. He's the first to use statistics and databases in a really modern way. We've never seen anything like this before.

Trust me. He and his team really were the heroes of the campaign.

(And we wish him well on the birth of his first child, but I do hope he goes to Washington.)


Post a Comment

<< Home