Are "over 65's" the target of the "celebrity ads?"

Reading this WaPo piece on older voter "discomfort" with Obama, I find myself wondering if the over 65's are the real target of the McCain campaign's "celebrity" ads.

With polls showing Obama dominating among those under 40 and running even among middle-aged voters, Republican John McCain's lead among those 65 and older is the main reason he remains close overall. His margin is largest among older white voters without a college education, accounting for much of Obama's problem with the white working class.

In some of the rust belt states, like Pa, that "over 65 without a college education" is a larger demographic than elsewhere. As reverse example, the younger age demographics give some explanation as to why Obama is doing so well in "the West."

Is the "celebrity" campaign with Britney and Paris, designed to stoke the oldsters? They're the ones closely watching politics now.

(I think it would be informative to see in which TV shows the ads are being placed, which demographic.)