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Born at the Crest of the Empire

Friday, July 04, 2008

Using Montana to shape the narrative.

Montana has 3 electoral votes, so, frankly, it's hardly a prize on its own, but Obama is spending time and (small media market) money there. Obama is there today, attending a July 4 parade. He chose to spend this "patriotic day" in Montana.

He might have a shot in Montana (Rasmussen actually published an Obama +5 Montana poll, popular Dem governor, etc,) but I think this is much more about narrative than winning the state.

A perceived chance in Montana gives credibility to the 50 state claim, to the "different kind of politician" claim, to the western state claim, and to the challenge of the traditional Ohio, Pa, Fla, map. What the Obama folks are shooting for is the open question, "if he can compete in Montana...."

You would still expect Montana to swing to McCain (even though he's yet to put any staff in the state,) but in the interim, the idea that Obama could reach into Montana is a powerful tug on the narrative.

It's part of the core message the Obama folks want out there.

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