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Born at the Crest of the Empire

Friday, May 28, 2010

Buying California

Looking at the latest Fiorina/Campbell/DeVore polling for California's Repub Senate primary, you have to marvel at the effect of advertising and money in a large state with so many media markets. Fiorina has had the money, and she's been the only one on the air, and you can see the effect in the polling, a twenty point swing in about 2 1/2 months.

It's different when you're in a small, one media market state where one newspaper and TV media market drives the narrative, but in California and Texas, it's all about money, and who can run the ads from Sacramento to San Diego.

Just an example of the obvious, I guess.


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