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Born at the Crest of the Empire

Friday, February 13, 2009

Blackwater changes name

Blackwater changes its corporate name to Xe following the Phillip Morris/Altria example.

(How many people have to die as the direct result of your business model for changing the letterhead to make economic sense?)

2 Comments:

  • -- and how does one pronounce it?
    Zee?
    Zay?
    Zhay?
    Zeh?
    Zuh?
    Exee?
    Xenon?

    By Blogger r8r, at 11:58 PM  

  • Supposedly, like the letter "Z".

    By Blogger mikevotes, at 6:31 AM  

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