On campaign spending

I don't have the link, but John McCain spent more than the $22 million he raised last month while, in the same month, Obama spent $26 million (also more than McCain raised) of $52 million he raised in June.

McCain spent far more than Obama on media (especially as a percentage of fundraising/cash on hand.) McCain is spending on media, Obama is spending on campaign offices/staff and significantly raising his cash on hand (Obama $72 million to McCain's $27 million.)

Faced with a likely cash gap, I find it interesting that McCain is spending heavily on media so early.

A couple thoughts/theories: 1) The McCain camp feels they can get more bang for the buck spending to "define" Obama now rather than waiting to do the more traditional back and forth ads later.

2) In order to bring in donors later, McCain needs to show some polling gains now. If people don't think he can make up the ground, they will not donate to an obviously losing campaign.

Or, 3) They're spending now with the idea that the huge donors will come in to save them through the RNC and 527's.

I don't know, just thinking out loud.