The Pentagon's "hidden hand" behind the military analysts on your TV.
Internal Pentagon documents repeatedly refer to the military analysts as “message force multipliers” or “surrogates” who could be counted on to deliver administration “themes and messages” to millions of Americans “in the form of their own opinions.”....
Some warned of planned stories or sent the Pentagon copies of their correspondence with network news executives. Many — although certainly not all — faithfully echoed talking points intended to counter critics.
It's way too long to excerpt effectively, but, seriously, read at least the first few pages.