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Born at the Crest of the Empire

Thursday, April 29, 2010

Branding against belief

According to the WaPo, the Democrats are going to try to brand themselves "the party of results," painting the Republicans as obstructionist.

True or not, I think that's going to be a hard sell. Branding the Repubs as obstructionist may be fairly easy, but rebranding the Democrats against the general (and well deserved) perception that they're chaotic and ineffectual will be really tough, especially in a midterm election where there isn't a single candidate to act as spokesman, mascot, or whatever.

They're going to have to graft Obama's image onto Congressional Democrats. It can be done. It's just very hard to brand against perception.


  • Dems would be better off "branding" themselves as the firewall against Republican extremism and anti middle class. There are enough clips showing Repubs pandering and doing scary things.

    I agree with your analysis.

    By Blogger -epm, at 12:45 PM  

  • Run against rather than run for. Ususally a better strategy because you can more easily lie about your opponents positions.

    The only hitch is that it's a little harder to do that as partyin power, but I do like that better than their current plan.

    By Blogger mikevotes, at 6:16 PM  

  • your point is clear - to do the demonizing thing since it's so direct and productive. it's the negative charges that seem to get results. no one listens to positive statements, do they?
    yet so many of the good ideas of the last 150 years have been the work of liberals and progressives, most often working uphill and against the wind from conservatives. I'm thinking of things like women's suffrage, the abolition of slavery, civil rights legislation, Social Security, Medicare and, recently, the start of nationalized health care for everyone.
    there isn't really much that conservatives can put up next to advances like those. Maybe... the Inquisition?

    By Blogger r8r, at 8:46 PM  

  • Oh, I agree completely. I'd also add workers rights and safety, 40 hour week, etc.

    However, I tend to try to do politics a little more analytically, and the truth is that in the modern media environment, it's soundbites more than ideas.

    Pre 24 hour cable/news cycle, the better plan was to run on broad ideas that would permeate slowly. Now it's better to deliver a pithy thing each day to "win the news cycle," and it's a whole lot easier to get that cycle winning coverage with a one line attack.

    By Blogger mikevotes, at 9:07 PM  

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