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Born at the Crest of the Empire

Wednesday, October 08, 2008

"Maverick"

Did Sarah Palin and Tina Fey, in all their "maverick-y maverick-ness" destroy that key branding word for McCain?
He didn't use it once.

Also, McCain didn't use "change."

posted by mikevotes at 7:52 AM

5 Comments:

  • I guess 'maverick' is Tina Fey's brand now. Maybe McCain will sue?

    By Anonymous Anonymous, at 8:00 AM  

  • You know. I'm still amazed at how conflated Sarah Palin and Tina Fey's impressions have become.

    Tina Fey is in control of Sarah Palin's image.

    By Blogger mikevotes, at 8:07 AM  

  • I was wondering about this, too. The "maverick" message has apparently become one of his many different personae that he can wear like interchangeable masks. The voter can choose which mask appeals to them and convince themselves that one is the "real" McCain - the other masks are just employed to fool the "rubes".

    I don't think he mentioned "POW", either.

    By Blogger Todd Dugdale , at 8:27 AM  

  • Thanks to Palin, "maverick" has become a punch line, not a platform.

    I noticed McCain's restraint on the POW thing as well. In his closing statement he came close, as he talked about "I know what it's like to sacrifice for your country" and such. There were allusions to his POW story line, but no explicit mention. The same with "maverick."

    (And thank God he didn't do his Miss Congeniality schtick!)

    By Blogger -epm, at 8:33 AM  

  • I noticed the POW absence, too.

    All those lines they were pushing have become comical.

    Not a good thing for the brand, eh?

    By Blogger mikevotes, at 8:33 AM  

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