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Born at the Crest of the Empire

Sunday, June 08, 2008

The 50 state strategy

Today's talking point appears to be the Dems' "50 state strategy." (NYTimes, WaPo.)

Realistically, I think you're really looking at a 37 state strategy, but with a far more active map for both Obama and McCain, money will matter even more than usual. The candidate can't just fly to Ohio and Florida over and over (and hold townhalls.) Both camps are going to have to spend money to extend presence in all of these new available states. Money, volunteers, ground staff, and their efficient use is going to decide this campaign.

(And don't underestimate the down ballot value of 50 state spending/organization.)

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