The brilliance of Univision

Starting after the 2004 election, when it became more and more obvious that immigration would be the next Republican wedge issue to replace gay marriage, hispanic groups began to organize and register hispanic voters.

Very quickly, Univision, the US's largest Spanish broadcaster, put itself out in front of this registration movement offering coverage and airtime for the effort. Somewhere between 750,000 and 1,000,000 new voters have been registered.

The reason this free airtime and support by Univision was so brilliant is that with Hispanic voters now playing a larger role, more spanish language advertising will be placed. And who makes the money on these very profitable political ad sales? Why Univision, of course.