News programming in "sweeps"

After Tobias' resignation from his top level position at the State Dept, suddenly the "DC Madam" case is "rising up the news charts." I use the Casey Kasem reference because of this,

Palfrey's flamboyant attorney, Montgomery Blair Sibley, said Friday that he has been contacted by five lawyers recently, asking whether their clients' names are on Palfrey's list of 10,000 to 15,000 phone numbers. Some, Sibley said, have inquired about whether accommodations could be made to keep their identities private. ABC is expected to air a report on Palfrey and her clients on "20/20" on May 4, during sweeps.

More revelations are in the offing. Ross said the list includes the names of some "very prominent people," as well as a number of women with "important and serious jobs" who had worked as escorts for the firm.

We can argue over whether this story (or 20/20) is really news, but there's something that feels very wrong about holding a story for sweeps week.

(Has ABC ever done even a half hour on Abramaoff?)