Marketing 101 - Know Your Audience.

Just a brief word of praise for whoever it was that planted the idea in George Bush's mind that Switch Grass could be turned into alternate fuels. Really, it was a stroke of brilliance to tie that program to Bush's arch-nemisis in Crawford, brush.

He's still talking about it even today, "We're spending money on cellulosic ethanol -- that's a fancy word for saying some day we're going to be able to convert switch grass into energy that powers your cars."

That program will have funding as long as Bush is in office.